Meet Our Internet Sales Team

Milton Ruben Superstore has a lot to offer that a most automotive dealerships don’t.  Certified technicians, authentic manufacturer parts, variety, competitive pricing, and – of course – the ability to do a major portion of your shopping online.

Ahhh, ain’t technology grand? You can call us and be connected to an Internet Sales Consultant, peruse our online inventory with our certified sales staff, have all of your questions answered, and narrow down the multitude of options we have available – all from your couch, in your pjs, with no need to feel ashamed of the empty bags of junk food on your coffee table.

We’ve even had customers travel as far as Tennessee, Florida, or Arkansas to work with our informed team.  We’ve delivered vehicles as far as Texas and Canada, thanks to our friendly and helpful Internet Sales Team.

Let’s introduce ourselves, shall we?



Patricia Dupeire, from North Augusta, SC, has been with us for two years.

 “Patricia was very helpful, informative, humorous, and courteous, as was the entire staff my daughter and I dealt with. So far, I am loving my new car, and would highly recommend this dealership for your next car purchase. Best experience I’ve had purchasing a new car!” – Rebecca Crosby -



Dennis Giles, from Augusta, GA, has been with us for seven years.

“Dennis is a great sales person. Knows his business and cars. Tries to get you the car you want at the right price.” – Lula Froelich -



Britain Hayes, from Atlanta, GA, has been with Milton Ruben for almost three years.

“Great customer service, worked with me for days to make sure everything was taken care of on my car.” – Edward Warwick -



Don Heathman, from Minnesota, has been with us for three years.

“Mr. Don Heathman is awesome, he has helped me purchase not one but two cars from Toyota and helped me at my difficult time after hte fire ofm y first car.  I will recommend him to anyone! He deserves an award for his great work!” – Laquita H. -



Ray Lockamy, from Hepzibah, has been working for Milton Ruben for over seven years.

 “Ray Lockamy was very professional, knowledgeable, and helpful during our car buying process. I would recommend him to anyone looking to purchase a vehicle in the Augusta, Ga area.” – bert8406, DealerRater.com -



Larry Schuler, from Charleston, SC, has been working for us for five years.

“Excellent! Informative, reasonable in negotiations. Knows the product very well.” – Christina Crawley -



Tay Teeling, born in Europe, has been here for over three years.

“Easiest purchase ever. Spoke several times about our needs and budget and was able to drive in and sign… Never better. Vehicle was ready when we got there and we were in and out within an hour.  Thank you!!!” –  nmon, DealerRater.com -



Robert Trinidad, from Texas, has been working here for year and a half.

“Why change a good thing – Internet Sales Jeff Hennen and Robert Trinidad are the best!” – Robert Delgado -



Charles Wills, from Evans, has been selling for Milton Ruben for a year.

“Charles Wills exceeded all my expectations.” – Derek Rosington -



Kim Varner, from Massachusetts, has been with Milton Ruben for four years.

“From the first inquiry I had a great experience on site and on the internet. My saleswoman, Kim Varner, was friendly, helpful, knowledgeable, and honest.” – Daniel Newman -



And their fearless leader, Jeff Hennen, who is from Pennsylvania, and has been at Milton Ruben for over four years, and has been managing our Internet Team for two.

“Only negative response is you make it ‘too’ easy to buy a new Toyota Avalon!! Great customer service. No pressure tactics or dragging feet! Would definitely recommend Milton Ruben!” – Patricia Vandegrift -



Our Internet Sales Team would be happy to help you find the car of your dreams! Chat with our Call Center to make an appointment or give us a call at 706-868-0588!

Keep up with Milton Ruben Superstore on Facebook and Twitter!


Post and photos by Milton Ruben Superstore Social Media Specialist Heather Cortright.





“It’s A — !!” : 2015 Models Arriving at Milton Ruben Toyota, Scion

Fall is always an exciting time in the automotive industry. Like an expectant mother, we wait impatiently preparing for the next years models that have been announced in Spring. Then, finally, after months of waiting and researching and training, the baby 2015s arrive. Now, just like a proud parent, we peer through the glass of the nursery window, beaming at our newest bundle of joy.

Ladies and gentlemen, we are overjoyed to announce that Milton Ruben’s Toyota and Scion store is now stocked with 2015 models!

140827_toyota_scion_1722 140827_toyota_scion_1706 140827_toyota_scion_1707 140827_toyota_scion_1708 140827_toyota_scion_1709 140827_toyota_scion_1710 140827_toyota_scion_1720


The newest, most modern body styles, the latest technology, and even an updated fuel economy that saves you time – and money.  We are hard at work developing videos to tell you everything there is to know about the our newest editions, but in the meantime, give us a call at 706-868-0588 and speak with one of our sales representatives to make an appointment.  We would be happy to share this proud parent feeling with a brand new 2015 model owner! 

To stay up to date on those 2015 model videos as they become available, like us on Facebook and follow us on Twitter!

Photos and post by Milton Ruben Superstore Social Media Specialist Heather Cortright.

2008 Dodge Challenger SRT8

Feet First: The Basics of Buying Tires (Speed Rating)

October 24, 2012 – The day that speed demons everywhere cried with joy.  The day that Chrysler Inc. decided to pursue the concept of the powerful Hellcat (that may not be true). The day that Texas announced their 85-mph speed limit on Hwy 130.

Possibly the day that hundreds of car-enthusiasts decided to upgrade their tires.

“Tires?? Why would they buy new tires??”, you ask.

Good question.  The answer? The tire’s speed rating.

140725_tires_1063_codes graphic
On the far right, in pink and purple, is the tire’s “service description,” consisting of load rate, and speed rating.

Speed rating is what kind of miles per hour a tire is capable of withstanding.  Think of it in the sense of the term, “burning rubber.”  When a tire meets the road, it does so continuously, over and over again as it carries your vehicle across a stretch of distance.  This creates friction, thus heat.  The faster you go, the more the tire meets the road, the more friction, the more heat. Alas, the term “burning rubber.”

Found in the alphanumeric “service description” next to a tire’s size on the sidewall, speed rating is assessed from a lab test by the manufacturer where the tire is applied to a large metal drum at the pressure that equates to the load rating.  The tire is spun against the drum at increasing speeds in ten minute intervals until the necessary speed limit is met.  That number is represented by a letter.

It should be noted that these gradings assume the tire has not been damaged, is within tread life, is properly inflated, and that routine maintenance (ie: rotation) has been kept up.

Tire Speed Rating Infographic. By Heather Cortright.

Now before you start hyperventilating that you need a “Z”-rated tire on your minivan, keep in mind that most cars have a “top” speed they can reach before they max out.  It would be kind of worthless to equip your Sienna with Z(Y) tires when the fastest it can reach is 120 mph.  (Which makes it the perfect vehicle for your driver-in-training teenager, right?)  Save your money for that freedom cruise when the kid finally turns 18 – for you, not them.  Conversely, it’s not a good idea to put a lower-rated tire on a higher-rated vehicle.  This is why it’s suggested you only ride on the spare tire for a day or two at lower speeds – it really can’t handle much more than that.


Of course, if you are, hypothetically, one of these mythical speed demons (because no one ever really tests out the reaches of their muscle engine, surely), then some crazies in the tire industry brought us the “Z-series.”  As you can see in the infographic, Z-rated tires are then expanded into three levels.  These tires have the best grip and stopping power, but when (hypothetically) used to their purpose, have a very weak tread life.  Yes, these are the tires the Nascar drivers have to change every twelve left turns – because they’ve quite literally burned off the tread. (Whoa.)

Ever seen those shredded tires on the interstate left in the wake of an 18-wheeler? That’s the fate of a tire not properly rated to the weight and speed of it’s automobile.  For a semi, it has a multitude of back-ups.  For you, the results could be fatal.  A safe rule of thumb is to stay with the speed rating chosen by your vehicle’s manufacturer, or, as always, consult an expert.


There you have it.  The last of our four primary components that define the perfect tire for your ride.  We’ve smoothed out the points of ride quality, lengthened the life of your tire, bundled you up for inclement weather tires, and, finally, given you a quick recap of speed rating.  Hopefully these basics will help you in your next tire-search.  Of course, these are still only a small slice of the pie that is complicated tire formulas, but maybe now the words our tire experts are saying will make a little more sense – saving you time in your next visit.

To stay in loop on our “How To” and tutorial blogs, follow us on Facebook and Twitter!

This post, including graphics, was created by Milton Ruben Social Media Specialist, Heather Cortright.


2014 Chevrolet Performance Vehicles – Power with an Ego

Our very own John Nash introduced us to the 2014 Corvette Stingray:



And Bryant Couch gave us the privilege of a peek at the 2014 Camaro RS Convertible:

To stay up to date on overview and walk around videos, follow us on Facebook and Twitter!

Videos and post by Milton Ruben Superstore Social Media Specialist Heather Cortright.

Basics of Buying Tires: Weather Conditions

Feet First: The Basics of Buying Tires (Weather Conditions)

Late evening, in the mountains of no where, North Carolina – My sister and father were driving home from a day of snow ski racing.  Seeing as it had been sleeting and snowing all day long (a rarity even in those parts), everyone and their grandmother were holed up with their white bread and whole milk.  No one had the insanity to venture out on the slick, frozen roads.  No one but my dad, anyway.

As they coasted down a hill toward an intersection, the light flipped a haunting green, and my dad flipped on a haunting light bulb.  My sister had just started studying for her driver’s test, and Dad thought “What better way to teach about the dangers of inclement weather driving…?”  He spun the wheel, popped the brakes, and their four door four wheel drive sedan fishtailed through the intersection like a Disney on Ice.  My sister completely  missed the “Don’t tell your mother about this,” while she tried to reign in her attack of terror, but she didn’t start to grasp the severity of driving in ice.

Basics of Buying Tires: Weather Conditions

There are a lot of tips and tricks on how to master winter conditions.  Almost half of them are probably true – but this one we can vouch for – buying the right tires.

Since the early 1900’s, engineers and other braniacs have spent a lot of time designing tires to fit every last possible need of the driver.  Certain tires built to withstand certain seasons may have been the most important.

There are four main types of tires, each with a variety of subsections.  But we’re focusing on the basics here, so let’s get to it.

Tire Treads for Weather Conditions

1. Winter Tires: We don’t tend to have too much need for these down here.  Built to maintain traction in light snow and ice, these tires are specifically built with a certain rubber compound to remain soft in freezing temperatures so they can grip in the winter elements generally so rare to us here in Augusta, GA.  It’s not recommended for us here because of how poorly they perform in rain.

2. All-Weather Tires: After this year, these tires might become a little more marketable across the SouthEast.  These tires are built to reflect their name – withstand all four seasons and whatever nature throws at them. The rubber compound remains soft and effective in both freezing and warm temperatures. These tires tend to have a slightly aggressive tread on one side for light snow and ice, but still have the channels to repel water on rainy days. The tread can also help in  maintain traction on wet leaves in the fall. An easy tell on the difference between All-Weather Tires and All-Season tires is the Mud and Snow capability.  Slightly elevated grip and traction make these tires good for almost anything.

All Weather Tires M+S

3. All-Season Tires: The most common type of tire found in the Southeast, all-season tires are built with multiple channels to repel water and maintain grip through rain puddles (not flooding).  The rubber compounds can remain soft in warm temperatures, but will harden below freezing, compromising traction (ie: turning and braking is riskier).  The sidewalls on All-Season tires are built stronger and thicker – making them ideal for smooth ride quality.  Because they are such a popular tire, the tread is constructed for longevity.

4. Summer and Performance Tires:  These tires are built to withstand the fires of Dante’s Inferno (I’m exaggerating a little – please don’t try to set your tires on fire).  We’ll revisit the construction of Performance tires when we talk about Speed Rating, but the basis is that these tires are built for high speeds, high friction, and thus, high temperatures.  Thinner and shorter sidewall enhance grip and handling for quick turns, but this also keeps the tire from being able to absorb impact of road imperfections – throwing a bump or two in your ride quality.  Because these tires are meant for heat and intensity, they tend not to last as long as All-Season tires.  They equipped with some channels to control grip in water, but they most definitely cannot perform in snow.

Nine times out of ten, an All-Season tire will meet the needs of the people in Augusta, GA.  Of course there are also tires built for off-roading, big trucks, etc.  But these are just the basics – feel free to enlist the help of our tire experts if you are interested in an all-terrain or light truck tire.

Don’t forget to make sure you’re getting the appropriate size, that you’re considering tread life, and that you’ll be happy with the smoothness of your next road trip.

Stay up to date on our Basics of Buying Tires blog series by liking us on Facebook, and following us on Twitter!

This post and all graphics was created by Milton Ruben Social Media Specialist Heather Cortright.

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